Testicular Cancer charity asks Kiwis to map out cock and balls with mapping app

Last month Testicular Cancer New Zealand teamed up with FCB New Zealand to kick off a social campaign called #GoBallsOut for Testicular Cancer Awareness Month.

The campaign asked men to walk, run, cycle, skip, kayak the outline of a “Cock & Balls” by using fitness Apps such as Strava, MapMyWalk, Runtastic etc. So not only did this campaign get people thinking about one of the most common forms of cancer in men, but it also got people moving, win-win in my eyes!

FCB’s Executive Creative Director says, “It’s not every day you present a doodle of a cock’n’balls to a client – all with a straight face. Generally, a career ending move. Fortunately, they loved it, and said go for it. So we did. Big. Long. Short. Stubby. Wonky…”.

The campaign gained coverage online and on social media, which sent a high amount of traffic to www.goballsout.org.nz  where they could view a gallery of user generated Cock & Balls, find a route near them and view an engaging, step by step instructional video on how to check their testicles.

Within 24 hours of launching, the campaign was trending on Mashable and the BBC, secured over 400 editorial mentions internationally, 86% of men 15-39 in NZ were reached across the campaign period, 71% increase in awareness that exercise helps prevent testicular cancer, video viewed over four million times and hundreds of Cock & Balls created and shared internationally (my personal favourite result).

This PR campaign demonstrates how a simple, relevant and creative idea can work wonders and like I have always said and will continue to say – sex sells.

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