The best stunts and campaigns in one place

NIKE creates world’s first LED track when runners can race themselves

By on Wednesday, May 17, 2017

I’m not going to play it down – this is insanely cool from NIKE.

The sportswear giant has created the ultimate pop-up for runners – the world’s first LED running track where you can actually race yourself.

The figure-of-eight arena takes up a whole city block in Manila and is cleverly shaped like a NIKE’s LunarEpic running shoe. The 200 metre track is lined with LED screens which allow up to 30 runners to compete against an avatar of themselves at any one time.

Take a look at it in action:

Cool, right?

The Unlimited Stadium is the brainchild of BBH Singapore and the tech was pulled together by PARTY + birdman. Kudos to everyone involved – it’s a great collaboration of tech and sport for one of the world’s biggest brands and I love it.

Leave a comment