Nicorette creates 360 degree video for new ‘One Breath’ campaign

By on Wednesday, October 19, 2016

Nicorette has created a new campaign, ‘One Breath’, to coincide with the national UK campaign of ‘Stoptober’, which as I’m sure you know aims to encourage people to stop smoking.

‘One Breath’ is a video campaign that launched on Youtube and Facebook, but unlike most videos the viewer can move the camera angle a full 360 degrees to create a more immersive and engaging experience. The video’s narrator is a professional diver, Daan Verhoeven, who quit smoking and went on to break numerous free driving world records, inspiring stuff.

Watch the 360 degree video below:

As the viewer you follow Daan Vergoeven on a dive as he talks about his story and the benefits of stopping smoking. You even get to see a seal.

Very cool and engaging use of technology that I’m sure will inspire others to kick the bad habit.

 

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...