Reebok transforms bus stops into mini gyms

Reebok’s latest campaign ‘the gym is everywhere’ has seen the sporting brand transform six bus stops in Columbia into mini gyms.

The bus shelters were equipped with bars, steps and even a personal trainer to instruct waiting passengers on what to do. Those who did participate were given the option to have a picture taken that would then be shared on social media to promote the campaign and their accomplishment.

Check out the below video to see exactly how a bus stop can be a great place to exercise.

What a lovely campaign – inspiring people to get fit and very on brand – kudos!

(Involved agency: JCDecaux Colombia)

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