Snapchat shares the memories for World Alzheimer’s Day in UAE
By Lydia Bryant on Friday, September 18, 2015
To mark World Alzheimer Day on the 21st September, Starcom Mediavest has partnered with Good Health Arabia and Getty images to create a social media Alzheimer awareness campaign in the United Arab Emirates. Their aim was to educate the youth population on the symptoms of the disease, and perfectly utilised Snapchat as their medium.
The obvious parallels between memory loss and the disappearing images of the Snapchat service make the charity and platform a match made in heaven. The campaign has coined the hashtag #MemoriesMatter and was kicked off by broadcasting three Snapchat stories of nostalgic family images, which disappear and are then followed by ‘Alzheimers Erases Your Memories, Let’s Erase Alzheimers’.
The campaign effectively targets and educates the young UAE Snapchat users by clearly and simply demonstrating how Alzheimers affects you and your loved ones. It is estimated that the disease could increase by more than 600 per cent over the next 15 years – a worrying statistic, maybe it should be shared worldwide?
