Man ‘becomes’ bread for a day in I Am Bread app PR stunt

Open-world bread simulator I Am Bread has just hit the App Store. From Bossa Studios – the team behind Surgeon Simulator – the game allows you to play as a piece of bread, just as the [excellent] Goat Simulator gave you the freedom to imagine life as a goat and, er, variations of ‘goats’.

Here’s the trailer:

To promote the game’s release, one unidentified man ‘became’ bread for a day – or, rather, wore an outfit with loads of bread on:

As detailed on Miss Cakehead’s blog about the stunt, the suit appears to make lots of pigeons very happy:

Ridiculous? Of course – but a bit of inanity is very, very welcome given the last couple of days of media focus. Jeeeesus, if I have to see that bloody horrible photo of that poor child again, I might just jump off something tall.

Photo credit: David Parry/PA Wire

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