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IKEA put wireless bungee jumping to the test to promote new wireless charging collection

By on Wednesday, June 24, 2015

In a campaign to promote its wireless phone charging collection, IKEA posits ‘wireless bungee jumping’.

The ‘documentary’ uses the type of science not seen since 1980s movies to explain how magnets make it possible for a man to throw himself off a 61m platform with no cable.

Bungee IKEA

Of course, it’s fake. Sorry. And there’s a feeling of ‘more could have been done here given the effort’, but it’s well worth watching for the point the jumper ‘rebounds’.

Involved agencyDDB Brussels

2 comments on IKEA put wireless bungee jumping to the test to promote new wireless charging collection

  1. Trouble says:

    Owing to the fact that there’s no never shot from start to finish. I’m pretty sure this is a fakeroo!

  2. Eddie Whitehead says:

    This is Fake!

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