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Austravel connect Londoners to Bondi Beach with tunnel ‘to the other side of the world’

By on Thursday, May 1, 2014

Austravel – a ‘leading Australia and New Zealand travel specialist’ – have, overnight, dug a tunnel to the other side of the world.

Commuters using London Liverpool Street Station this morning had the opportunity to peer into the #LondonDownUnder hole to ‘get a sneak peek’ of one of the companies holiday destinations.

Apparently reported this morning as a fallen window in the station, the cordoned-off area apparently houses a tunnel to Australia (so basically they’ve acted on that childish belief we all had that if you dig far enough you will reach the opposite side of the world!). In reality, the ‘tunnel’ showcases real time footage from Down Under.

The stunt (and of course, the accompanying hashtag #LondonDownUnder) was announced by the company on its Twitter account @AustravelUK. They have since tweeted a few photos of the installation, but none of them really show off the image inside the tunnel which I believe is intended to show Bondi Beach. Here’s the best so far:

London Down Under, AUSTRAVEL 1[3]

We can see the building materials and fencing, which do bear the company logo.

The stunt was coordinated by Frank PR.

Did you use the station this morning? What did you think?

Involved agency: Frank PR

2 comments on Austravel connect Londoners to Bondi Beach with tunnel ‘to the other side of the world’

  1. […] PR teamed up with Austravel, a tour operator, to promote its holiday destinations by creating a hole in the ground to show consumers what they’re […]

  2. AB says:

    Wicked.

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