Animals ‘let loose’ to promote zoo opening in Paris
By Jacky Barker on Wednesday, April 9, 2014
Paris’ Zoological Park is set to open on the 12th April 2014 and agency Ubi Bene have come up with a very creative way to let people know. Large open animal crates have been placed throughout the city next to famous landmarks, giving the illusion that a giraffe, lion and jaguar are on the prowl in the city. Information regarding the opening of the zoo is displayed on the side of the crates, in order to encourage people to come along to the launch. See images below:
A great way to make an impact (you can’t really ignore it!) and draw attention to something people may not have heard about otherwise.