MNet Movies unleashes superheroes across South Africa

Following on from the charitable exploits of Captain Manchester, here’s another great example of how superheroes can add pow to any PR campaign.

To launch Superhero Month on MNet Movies‘  this October, the channel invited the people of South Africa to tweet how a superhero could brighten up a day in their city. Using the hashtag #Superheroes, the requests ranged from taking dogs for a walk, cleaning up litter, cooling down cyclists and surprising kids at a local community centre.

Watch this video to see what else the superheroes got up to that day:

Agency: Retroviral

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