Magnum takes fans on a Pleasure Hunt across the web

Swedish agency, Lowe Brindfors, has created an interactive campaign for Magnum to help launch the new Five Kisses range. The ice cream brand has brought out five new flavours inspired by the French patisserie, and it’s using online games as a way for fans to discover more about the new products.

The five games each have the same structure. The Prince gets kidnapped, and the Princess has to run around various sites across the web, in an effort to defeat the bad girls, and rescue the Prince (and getting that kiss). Along the way, the Princess collects the ingredients of each new ice cream, finding out more about the new range.

More than twenty million people played the first two games in the Pleasure Hunt series (which ran in 2011 to support the launch of the Magnum Temptation), so it’s clearly a popular way for fans to interact with the brand. You can play the game over at the Magnum Pleasure Hunt site now.

Source: Digital Buzz Blog

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