World’s first ‘aphrodisiac popcorn’ produced for Valentine’s Day
By Jade Mansell on Wednesday, February 6, 2013
A film and popcorn is an ideal Valentine’s night in – but Blinkbox added a new dimension to the traditional, and somewhat tired, way to spend Feb 14th by spicing it up with aphrodisiac popcorn.
The movie and TV streaming service has teamed up with French popcorn company Cheeky Frog to create the limited edition flavour especially for Valentine’s Day, naughtily named, ‘Lights, Popcorn, Action’.
It contains three ingredients which are known to get couples in the mood (ginseng, chocolate and ginger) and promises to “make the brain happy, leading to affectionate behaviour”.
Only a select few will be able to get their hands on such a potent tool – in a savvy social twist the popcorn will be available to some Blinkbox customers as well as selected Twitter users who tweet @blinkbox between February 7 and 12, stating who they would share the aphrodisiac snack with and why.
That’s certainly one way to make a brand pop.