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Clothes retailer offers customers ‘sex guarantee’ in Valentine’s Day PR stunt

By on Wednesday, February 6, 2013

This won’t be a long post – here’s a quick and dirty (in the true meaning of the phrase) Valentine’s Day PR stunt from our friends north of the border.

As mentioned in The Scottish Sun, Scottish clothes retailer Foul Fashion is offering shoppers a ‘sex guarantee’, stating  they’ll give customers a full refund this month if their particularly garish clothes don’t attract the opposite sex.

Boss Ali Smeaton, 31 — co-founder of Foul Fashion said: “Valentine’s Day is on the horizon, so we thought we would put our clothes to the test.”

We’ve all been there in campaign/angle meetings where somebody just shouts SEX. It’s not pretty, but it’ll get people talking.

Here’s a video lovingly entitled ‘Get Laid or Your Money Back’:

Source: The Scottish Sun, tweeted by Branded 3’s Laura Crimmons

Involved agency: Manifest Comms

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