Paddy Power “Sorry Romney, you’re not black or cool”

Once again on top of the news agenda, Paddy Power strike with a great little publicity stunt around the US Presidential Elections. The below speaks for itself –

 

 

Their message to Mitt – “Sorry Romney, you’re not black or cool” – pretty much sums up what the rest of the world think (sweeping generalisation I know) and paying out early on Obama’s ‘expected’ victory is a a great PR move, creating heaps of talkability around what is already a buzzing topic.

Hat’s off to the Paddy Power team for continuously engaging with the news agenda in an effective, on brand manner.

In other news, Mitt Romney is the same height as Vanilla Ice…

 

 

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