Nestlé fit Kit Kat bars with GPS, six winners will be tracked down and given £10k cheque
By Rich Leigh on Wednesday, September 19, 2012
Nestlé has fitted Kit Kat chocolate bars with GPS devices that, when activated, will bag six lucky winners a £10,000 cheque each.
When tabs specially placed inside selected packs are pulled, the Nestlé delivery team will locate the winners within 24 hours to hand over the cheque.
According to Campaign Live, 3,000 outdoor ads have been fitted with NFC (near field communication) and QR points that will direct members of the public to a mobile landing page. This page offers the chance to enter a secondary competition with an on-pack code via Facebook, and informs people how many of the original six GPS-fitted bars are left.