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Journalists ‘bribed’ in brilliant Dictator DVD release stunt

By on Wednesday, August 8, 2012

To promote the release of Sacha Baron Cohen’s The Dictator on DVD, media outlets have received a cash bribe along with a letter ‘signed’ by Admiral General Aladeen thanking them in advance for their ‘5 out of 4 star review’ of the movie.

Here’s the full letter below – it’s brilliant…

Source: Ryan Hyman and Zoo Magazine

Involved agency: Shine Comms

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TanimSummit TechnologySimon ByronRachelChris Date Recent comment authors
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Ben Caspersz
Guest

Wonderful stuff

Chris Date
Guest

One of the best things I’ve seen this year….and how we’d all love a client that allows us to do things like this!

Simon Byron
Guest

Did they get any complaints, do you know? I am astonished they got away with that John Lennon joke, given Twitter’s tendancy to get offended at anything and everything.

Rachel
Guest
Rachel

Simon Byron, you have an interesting idea of the sorts of things Twitter gets offended over.

Simon Byron
Guest

Twitter gets offended over anything and everything. I am surprised (but pleased) that no-one took issue with this. Good to see an agency having fun.

Summit Technology
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Summit Technology

The blog features the news on the bribe offered to the journalist to give good review for their dvd. A nice and wonderful news blog.
DVD distributor

Tanim
Guest
Tanim

if the press is no responding even after that, RIP……