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Cadbury send personalised Dairy Milk bars to Team GB athletes

By on Monday, August 13, 2012

Cadbury has sent personalised 1kg Dairy Milk bars to British athletes, presumably to help them deal with post-Olympic blues.

Backstroke world record holder Gemma Spofforth, who describes herself in her Twitter bio as a chocoholic, tweeted this:

[blackbirdpie url=”https://twitter.com/GemmaSpofforth/status/234968252554571777″]

While three times world teakwondo champion Sarah Stevenson tweeted with this:

[blackbirdpie url=”https://twitter.com/SarahDStevenson/status/234959962357497856″]

The Cadbury UK Twitter account is retweeting athletes who are posting messages and images of their goodies.

2 comments on Cadbury send personalised Dairy Milk bars to Team GB athletes

  1. Jonathan O'Connor says:

    That’s a great bit of coverage – a really inexpensive idea but one that’s generating a lot of results.

  2. […] Olympics, PR, Team GB Whatever place GB athletes ranked during the Olympics Games, they all won a chocolate trophy, thanks to official supplier Cadbury. The business sent personalised 1kg bars to every Olympian […]

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