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Too cool for stool?

By on Tuesday, July 3, 2012

Publishers of Lürzer’s Archive, a creative resource favoured by those in the advertising industry, have hit back at those taking ‘unfair advantage’ of their work by creating a series of spoof magazine covers focussing on dull or obscure subjects.

Ben Gough is the Leo Burnett/Arc London creative behind the concept, which aims to “turn the un-putdownable into something un-pickupable.”

Raising the biggest giggle in the DS.E office was Cockhandler, the magazine dedicated to cockerel and hen farmers, closely followed by Spreadsheet Enthusiast, which features a strap line of “99 problems but a batch ain’t one”.

Genius.

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