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Nike team up with Tinie Tempah in twitter scavenger hunt for trainers

By on Thursday, July 5, 2012

Nike teamed with London rapper Tinie Tempah and his clothing line ‘Disturbing London’ to create a special edition of their Nike Blazer trainers. Tinie himself wore the trainers for his performance at Radio 1’s Hackney Weekend.

The Scavenger hunt was launched today, using the hashtag #blazerhunt.

Clues were tweeted giving hints to 6 locations around London.  Whoever was fastest to the locations would get one of only 60 pairs made.

Tweets were sent from Tinie’s official twitter  @TinieTempah, whilst @NikeUK &  @disturbingLDN retweeted too.

 

Not only is this great PR for Nike (like they need it!) but teaming up with a popular musician with thousands of followers, a lot of influence and offering exclusive trainers for free that Tinie (and other celebs) have actually worn make the trainers even more desirable. This ensures that fans actually went out to search for the secret location.

From Tinie’s perspective, his perhaps not very well known clothing line has gained great publicity through the partnership and he is showing his fans he cares about them, likes to have fun and has taken time out to give something back.

Win win for Nike, Disturbing London and Tinie!

And the fans were grateful indeed, they tweeted about their prize here and here and here and here and here !

5 comments on Nike team up with Tinie Tempah in twitter scavenger hunt for trainers

  1. […] « Disturbing London » pour créer une édition spéciale des baskets Nike Blazer. Pendant une chasse au trésor qui a été lancée aujourd’hui en utilisant le hashtag #blazerhunt, le rappeur a tweeté des indices renvoyant ses followers vers 6 endroits autour de Londres. Celui […]

  2. […] Nike teams up with Tinie Tempah in twitter scavenger hunt for trainers [ARTICLE] […]

  3. […] Tinie Tempah & Nike lead a scavenger hunt for his new Blazer trainers To celebrate the launch of Tinie Tempah’s new clothing line ‘Disturbing London’, the rapper has created a special edition of Nike’s Blazer trainers. These trainers were to be revealed once a scavenger hunt on twitter found their location. […]

  4. […] Tinie Tempah & Nike lead a scavenger hunt for his new Blazer trainers To celebrate the launch of Tinie Tempah’s new clothing line ‘Disturbing London’, the rapper has created a special edition of Nike’s Blazer trainers. These trainers were to be revealed once a scavenger hunt on twitter found their location. […]

  5. […] line ‘Disturbing London’, the rapper has created a special edition of Nike’s Blazer trainers. These trainers were to be revealed once a scavenger hunt on twitter found their location. The hashtag for the activity was #blazerhunt and clues revealed 6 locations around London. Whoever […]

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