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German shoppers surprised by Gillette Olympic stunt

By on Thursday, July 26, 2012

To celebrate London 2012, sponsors Gillette introduced the ProGlide Golden Edition by placing a winner’s podium in the middle of a store, leading up to the product.

gilette gold razor london 2012 germany pr stunt

In a similar (albeit much smaller) way to the incredibly popular ‘push to add drama’ stunt we covered in April, once members of the public performed an action – in this case, by picking one of the razors up – there was an unexpected consequence.

Watch it here:

http://www.youtube.com/watch?v=2zsUFMsll_U

Involved agency: BBDO

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Loving the chap’s ‘Oh Crap’ look at .51 :)