German shoppers surprised by Gillette Olympic stunt
By Rich Leigh on Thursday, July 26, 2012
To celebrate London 2012, sponsors Gillette introduced the ProGlide Golden Edition by placing a winner’s podium in the middle of a store, leading up to the product.
In a similar (albeit much smaller) way to the incredibly popular ‘push to add drama’ stunt we covered in April, once members of the public performed an action – in this case, by picking one of the razors up – there was an unexpected consequence.
Watch it here:
Involved agency: BBDO