Creativity. Inspiration. Brand Brilliance.

‘Push to add drama’ – brilliant Belgian TV stunt footage released

By on Wednesday, April 11, 2012

To launch the TV channel TNT in Belgium, a big red push button was placed ‘on an average Flemish square of an average Flemish town’.

A sign with the text ‘Push to add drama’ invited people to use the button.

Watch this video to see what happened. Believe me – you’ll want to. What a brilliant stunt.

Involved agency: advertising agency, Duval Guillame Modem

zp8497586rq

18 comments on ‘Push to add drama’ – brilliant Belgian TV stunt footage released

  1. Millyjody says:

    Amazing!

    That’s why I love PR. For moments like this.

    Cheers

  2. Lucy says:

    This is one of the best stunts I have seen. Love this.

  3. Chris Norton says:

    Nice share – this is an awesome stunt. I hate to think what Health and Safety would have to say about the planning for it. lol

  4. […] is the video below. From PR Examples. Help make this site popular, share it:Share Tags: Funny, video << This is what men see […]

  5. […] I wish all PR stunts were this good, although I think I would have run for the hills when they started shooting. It’d get me hitting a lot more buttons about the place though, that’s for sure. [YouTube via PRExamples] […]

  6. PR Stunt – Push the button to add drama…

    I stumbled across a post by Richard Leigh about a PR stunt for a TV channel in Belgium yesterday. I thought it was pretty clever and I found myself watching the video to the end – which is very rare for me – because all of the way through I…

  7. […] dos tiros. De qualquer forma, eu apertaria muito mais botões por aí, com certeza. [YouTube via PRExamples] Outras postagensMarin recebe presidentes do eixo Rio-SP, mas sem CorinthiansSeleção faz […]

  8. […] Eu queria que todas as ações publicitárias fossem tão boas quanto essa, se bem que acho que eu teria corrido como se não houvesse amanhã na parte dos tiros. De qualquer forma, eu apertaria muito mais botões por aí, com certeza. [YouTube via PRExamples] […]

  9. […] via: ‘Push to add drama’ – brilliant Belgian TV stunt footage released | PR Examples ↓面白い!良かった!いいね!と思っていただけたら、「ツイート」「いいね」などをしていただけるととても嬉しいです! {lang: 'ja'} mixiチェック    Tweet   Follow @sumito […]

  10. […] Courtesy of: YouTube via PRExamples] /* About The Author Jesse FogartyIs it madness if there's a method behind it all? Apple […]

  11. Caroline De Voecht says:

    Cool this made it to the UK and to one of my favorite magazines ;)

  12. […] Hidden cameras film hard-hitting Red Light District stunt Posted by Rich Leigh on 16th Apr 2012 in ALL, Other | 0 comments // Here’s a brilliant awareness campaign for Stop The Traffik, spotted here on Stunt of the Day, from the people behind the TNT ‘Push to add drama’ stunt you may have seen (here if you haven’t). […]

  13. […] Do push the button… ‘Push to add drama’ – brilliant Belgian TV stunt footage released | PR Examples […]

  14. Syna says:

    PR LOVE!  They should totally make more stunts like this~

  15. […] In a little town in Belgium…in a square where nothing really happens….the best PR stunt EVER is about to take place.  Apparently when this video was made TNT was making its debut on Belgian television so they decided to inform the townsfolk of just what they were in for.  You have to watch the video to truly appreciate their efforts.  I would love to see something like this.  (via PR Examples) […]

  16. […] a similar (albeit much smaller) way to the ‘push to add drama’ stunt we covered in April, once members of the public performed an action – in this case, by […]