Skoda successfully seizing social media
By Asad Dhunna on Wednesday, February 8, 2012
After tweeting that he didn’t have a car for the evening, Skoda provided him with a brand new Octavia as well as some other goodies in the boot.
The journalists vs. PRs debate is a longstanding one, but here’s a great example of how social media is breaking down barriers and making it possible to execute great PR for brands. Read James’ full article here: