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Scandinavian Airlines finds a purpose for QR codes

By on Monday, February 13, 2012

Take two people, who vaguely like each other, add a couple of QR codes, get them to synchronise their QR code scanning and voila! There you have it –¬†a 2-for-1 marketing campaign from Scandinavian Airlines¬†that embraces new technology. And I’m sure the technology-loving Nordics are lapping it up!

A great example of a QR code strategy, courtesy of Kirsty Turner.

Couple Up to Buckle Up from T&J:

http://www.youtube.com/watch?v=nYzN8PNT3Lw&feature=youtu.be

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