220 foot David Beckham mural hand-painted for H&M

To promote the David Beckham Collection at H&M, the fashion brand had a 220 foot tall mural hand-painted on a New York City skyscraper. This probably (read: definitely) comes under advertising moreso than PR, but well, the public will pass it. And maybe relate to it. Maybe?

‘Straws’ and ‘clutching at’ comes to mind.

It’s part of a wider marketing effort, which included PR and social media. There. That’s why it’s here, and not just because it’s an amazing bit of work I wanted to share.

The mural took two weeks to produce and the whole process was recorded and has been sped-up below:

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