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Ikea releases advert that doubles as pregnancy test

Ikea has never been a brand to shy away from creativity in its advertising and PR campaigns – but this might be its weirdest yet! Parents-to-be have been invited to literally urinate on Ikea’s latest advert in Swedish magazine Amelia – not in some sort of dirty protest, but to reveal special family discounts on baby furniture in store. If the advert reveals you’re pregnant, simply bring the...

Uber offers NHS staff free rides over Christmas

‘Tis the season to be jolly – but it’s also a very busy time of year for NHS and emergency services. and many have no time off over the festive season to spend with family and friends. Enter Uber, which is offering NHS staff free rides from the 24th – 26th December, and generating some very positive PR for itself in the process.   Staff just need to register their NHS email address via...

Grooming brand recruit bearded men for its beard-stroking pop-up

Now, you might know that PRexamples.com was started by Rich Leigh. He also started Radioactive PR. I work for Radioactive, and I’d like to say that we VERY rarely write up our own work for the site. It’s something Rich has always been wary of doing, as I know he never wanted it to look like he was using the site to promote the agency. That said, we’ve been doing a bit of work for male grooming client, Mo...

Santa swaps his sleigh for a plane with EasyJet’s in-flight grottos

Leading budget airline, EasyJet, has created inflight grottos on more than 100 of it’s flights to surprise passengers this Christmas. The campaign has consisted of ‘Captain Claus’ greeting people on flights, handing out gifts and meeting children. To launch the festive-themed flights and support the campaign, cabin crew rigged a plane and filmed the arrival of Santa appearing from the cockpit and surprising the...

You can now eat Christmas dinner every day for free with Toby Carvery!

The UK restaurant chain, notorious for their roasts has launched a new job, where one lucky candidate can become a Christmas dinner taste tester. The job ad appeared on LinkedIn and states that the employee will be traveling up and down the country tasting different Toby Carvery’s Christmas dinners, passing judgement and getting them all for free – sounds like the perfect job! The job used the hashtag #HireMeToby,...

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