The best stunts and campaigns in one place
Currently Browsing: Technology

Ikea releases advert that doubles as pregnancy test

Ikea has never been a brand to shy away from creativity in its advertising and PR campaigns – but this might be its weirdest yet! Parents-to-be have been invited to literally urinate on Ikea’s latest advert in Swedish magazine Amelia – not in some sort of dirty protest, but to reveal special family discounts on baby furniture in store. If the advert reveals you’re pregnant, simply bring the...

Lyft teams up with Netflix to offer people trips to the ‘Upside Down’

Stranger Things fans rejoice! Or cower in fear (your choice) as Lyft prepares to take you to the Upside Down to celebrate the launch of the long-awaited second series. Craving a trip to another world? You might just want to grab a ride from Lyft this weekend. In honour of season two, the ride-sharing app has teamed up with Netflix to create a special experiential ride and in-app experience. From Thursday October...

Shell gets New Yorkers to jump for their lunch in new energy campaign

A new campaign by energy company, Shell, has made New Yorkers jump for their lunch, by taking the energy they generate from, jumping as payment. The campaign, which followers the hashtag #makethefuture, used Shell’s very own kinetic tile walkway dubbed the synergy truck is one of only six new energy technologies which enables the truck to take power from the customers actions to fuel the kitchen. The campaign...

Google launches Home Mini by touring America and giving the public a chance to win the new gadget – with the losing prize being a doughnut!

The Home Mini, Google’s latest version of its home assistant, is the size of a doughnut. So of course, to celebrate its debut, Google is giving the public a taste of the Home Mini with a pop-up doughnut shop tour. Inside the store, there will be mini conveyor belts carrying doughnuts and Home Mini devices. The visitors then have the chance to win the home assistant by asking the Home Mini a question. Those...

‘Up yours, I quit’ vandalised car WAS a PR stunt, and here’s who was behind it

There’s a slim chance you missed it last week, but in probability given the make-up of this site’s readers, you will have spotted the story of the ‘up yours, I quit’ vandalised car in Leeds. It was covered widely by the UK nationals, and picked up steam across social media. It was clear to the trained eye that it was a PR stunt of sorts – and now we know the answer. The idea, leaning...

« Previous Entries

Copyright © 2018 PR Examples, all rights reserved | Nettl Gloucester & Cheltenham