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Cadbury’s launch white Creme Eggs – and you win £2,000 if you find one!

Cadbury’s has announced some pretty cool news; they are selling limited edition white chocolate Crème Eggs, and if you find one, you win £2,000! The new flavour is apparently being sold in convenience stores – such as local newsagents and corner shops – and in Sainsbury’s Local, Tesco Express and Co-op from 1st January 2018 to 1st April 2018. The eggs will be disguised as a classic Cadbury Creme Egg so...

Burger King gives their biggest fan his own restaurant in a feel-good Christmas stunt

Burger King France is really nice to its loyal customers, it seems! It has given an incredible Christmas gift to its biggest Facebook fan, Sullyvan, who has posted more than 600 comments on Burger King’s Facebook page. So, to thank him, the brand turned the nearest Burger King to Sullyvan’s home in Bordeaux into “his” restaurant. The building was wrapped with a massive bow and a gift card reading “For our best fan,...

Grooming brand recruit bearded men for its beard-stroking pop-up

Now, you might know that PRexamples.com was started by Rich Leigh. He also started Radioactive PR. I work for Radioactive, and I’d like to say that we VERY rarely write up our own work for the site. It’s something Rich has always been wary of doing, as I know he never wanted it to look like he was using the site to promote the agency. That said, we’ve been doing a bit of work for male grooming client, Mo...

Santa swaps his sleigh for a plane with EasyJet’s in-flight grottos

Leading budget airline, EasyJet, has created inflight grottos on more than 100 of it’s flights to surprise passengers this Christmas. The campaign has consisted of ‘Captain Claus’ greeting people on flights, handing out gifts and meeting children. To launch the festive-themed flights and support the campaign, cabin crew rigged a plane and filmed the arrival of Santa appearing from the cockpit and surprising the...

Euston station is hosting Christmas Day for homeless people in one of the nicest PR stunts of the year!

Euston station will open its doors to 200 homeless people on Christmas Day to offer them dinner and a place to sleep. The main hub of Euston station will be filled with decorations and tables will be laid out to serve a full Christmas dinner. Around 30 volunteers from Network Rail will partner with homelessness charity St Mungo’s and Streets Kitchen to help run the event. The station was set to be empty, with no...

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