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Ikea releases advert that doubles as pregnancy test

Ikea has never been a brand to shy away from creativity in its advertising and PR campaigns – but this might be its weirdest yet! Parents-to-be have been invited to literally urinate on Ikea’s latest advert in Swedish magazine Amelia – not in some sort of dirty protest, but to reveal special family discounts on baby furniture in store. If the advert reveals you’re pregnant, simply bring the...

Grooming brand recruit bearded men for its beard-stroking pop-up

Now, you might know that PRexamples.com was started by Rich Leigh. He also started Radioactive PR. I work for Radioactive, and I’d like to say that we VERY rarely write up our own work for the site. It’s something Rich has always been wary of doing, as I know he never wanted it to look like he was using the site to promote the agency. That said, we’ve been doing a bit of work for male grooming client, Mo...

London Lifesavers – Cabbies become capital’s new heroes

E-hailing app, mytaxi, has created the Knowledge+ – an enhanced version of the Knowledge, that provides tools for its 17,500 drivers to help save lives. Backed by St John Ambulance, the pioneering programme is the first of its kind, and includes essential health, safety and people skills to help drivers deal with medical emergencies. The move comes after a survey by mytaxi found many drivers had been used as...

Period Pad plasters aim to destigmatize menstrual hygiene around the world

The 11th of October marked #dayofthegirl which aims to highlight challenges girls face throughout the world, while promoting girls’ empowerment and their human rights. ‘Plan International UK’ launched its new campaign supporting #dayofthegirl with a fun new product. Aiming to tackle the stigma around menstrual hygiene the company created boxes of ‘plaster pads’ and sent them to celebrities and influencers to...

New position (cheeky!) for professional masturbater hits headlines

Are you a pro at the five knuckle shuffle? A connoisseur of ménage à moi? Then this is the position (ahem) for you! Adult store LoveWoo is on the hunt for an employee to review sex toys professionally. The full time role (play) comes with a £28,000 annual salary, private healthcare (to cover sex toy related injuries, I assume), holiday time and a discounted gym membership. The stunt comes off the back of an earlier...

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