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Madame Tussauds responded to Trump cancelling his UK visit with this stunt

This morning, US President Donald Trump cancelled his visit to the UK in March, claiming the selling of the US embassy was behind his decision. Reason I canceled my trip to London is that I am not a big fan of the Obama Administration having sold perhaps the best located and finest embassy in London for “peanuts,” only to build a new one in an off location for 1.2 billion dollars. Bad deal. Wanted me to cut...

Ikea releases advert that doubles as pregnancy test

Ikea has never been a brand to shy away from creativity in its advertising and PR campaigns – but this might be its weirdest yet! Parents-to-be have been invited to literally urinate on Ikea’s latest advert in Swedish magazine Amelia – not in some sort of dirty protest, but to reveal special family discounts on baby furniture in store. If the advert reveals you’re pregnant, simply bring the...

Cadbury’s launch white Creme Eggs – and you win £2,000 if you find one!

Cadbury’s has announced some pretty cool news; they are selling limited edition white chocolate Crème Eggs, and if you find one, you win £2,000! The new flavour is apparently being sold in convenience stores – such as local newsagents and corner shops – and in Sainsbury’s Local, Tesco Express and Co-op from 1st January 2018 to 1st April 2018. The eggs will be disguised as a classic Cadbury Creme Egg so...

Burger King gives their biggest fan his own restaurant in a feel-good Christmas stunt

Burger King France is really nice to its loyal customers, it seems! It has given an incredible Christmas gift to its biggest Facebook fan, Sullyvan, who has posted more than 600 comments on Burger King’s Facebook page. So, to thank him, the brand turned the nearest Burger King to Sullyvan’s home in Bordeaux into “his” restaurant. The building was wrapped with a massive bow and a gift card reading “For our best fan,...

2017 in review – Top 20 PR campaigns and stunts of the Year

(If you’ve little interest in who runs this site and you just want wonderful campaign-y CONTENT from 2017, do skip this bit) Well, well, well. It’s been emotional, eh? Six years ago, I was putting the finishing touches to the site you see before you, readying it to open the digital doors in January 2012. I’d been in PR four years then – next year marks my tenth year doing… whatever the...

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