The best stunts and campaigns in one place

Madame Tussauds responded to Trump cancelling his UK visit with this stunt

This morning, US President Donald Trump cancelled his visit to the UK in March, claiming the selling of the US embassy was behind his decision. Reason I canceled my trip to London is that I am not a big fan of the Obama Administration having sold perhaps the best located and finest embassy in London for “peanuts,” only to build a new one in an off location for 1.2 billion dollars. Bad deal. Wanted me to cut...

2017 in review – Top 20 PR campaigns and stunts of the Year

(If you’ve little interest in who runs this site and you just want wonderful campaign-y CONTENT from 2017, do skip this bit) Well, well, well. It’s been emotional, eh? Six years ago, I was putting the finishing touches to the site you see before you, readying it to open the digital doors in January 2012. I’d been in PR four years then – next year marks my tenth year doing… whatever the...

Top 10 PR and marketing stunts and campaigns of November 2017

This looks like being the last monthly round-up from yours truly, with the 2017 annual round-up coming in a few short weeks time. That’s likely to be the last one you get from me, capping off six years of doing so! Oh – and, if you are looking for a stocking filler, or a Secret Santa gift for the PR person* in your life, I’m doing a giveaway of my (ahem, 5 star, best-selling) book Myths of PR,...

Top 10 PR and marketing stunts and campaigns of October 2017

I mentioned in this recent top 10 post that I was either selling or retiring PRexamples.com. To give you a quick update, I was inundated with interest, and am weighing it all up. It looks likely it’ll be under new ownership, but hey, you never know with these things! If you’d like to throw your name in the hat at this later stage, feel free to get in touch (details at the bottom of this post!)....

First 500 ‘scary clowns’ can get free Whoppers at Burger King tonight

Burger King in the US has announced that it will give free Whopper burgers to the first 500 people dressed as clowns from 7 pm until close tonight (Hallowe’en night, future reader) at 5 participating locations in Miami, Boston, Los Angeles, Austin and Salt Lake City. With nearly half a million views, this #ScaryClownNight campaign video, riding stylistically on the back of IT and Stranger Things, says that...

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