The best stunts and campaigns in one place

Ikea releases advert that doubles as pregnancy test

Ikea has never been a brand to shy away from creativity in its advertising and PR campaigns – but this might be its weirdest yet! Parents-to-be have been invited to literally urinate on Ikea’s latest advert in Swedish magazine Amelia – not in some sort of dirty protest, but to reveal special family discounts on baby furniture in store. If the advert reveals you’re pregnant, simply bring the...

Uber offers NHS staff free rides over Christmas

‘Tis the season to be jolly – but it’s also a very busy time of year for NHS and emergency services. and many have no time off over the festive season to spend with family and friends. Enter Uber, which is offering NHS staff free rides from the 24th – 26th December, and generating some very positive PR for itself in the process.   Staff just need to register their NHS email address via...

Pringles launches full Thanksgiving dinner flavours

Being raised in Wales, I’ve never experienced a proper Thanksgiving dinner, but I’m pretty sure Pringles (or crisps in general) feature heavily in it. Until now! Pringles has launched the first ever Thanksgiving Dinner flavours. Each ‘dinner’ contains a tray of eight new Thanksgiving themed flavors: Turkey, Mashed Potatoes, Stuffing, Cranberry Sauce, Creamed Corn, Green Bean Casserole, Mac...

London Lifesavers – Cabbies become capital’s new heroes

E-hailing app, mytaxi, has created the Knowledge+ – an enhanced version of the Knowledge, that provides tools for its 17,500 drivers to help save lives. Backed by St John Ambulance, the pioneering programme is the first of its kind, and includes essential health, safety and people skills to help drivers deal with medical emergencies. The move comes after a survey by mytaxi found many drivers had been used as...

Lyft teams up with Netflix to offer people trips to the ‘Upside Down’

Stranger Things fans rejoice! Or cower in fear (your choice) as Lyft prepares to take you to the Upside Down to celebrate the launch of the long-awaited second series. Craving a trip to another world? You might just want to grab a ride from Lyft this weekend. In honour of season two, the ride-sharing app has teamed up with Netflix to create a special experiential ride and in-app experience. From Thursday October...

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