Missguided continues to promote body positivity with diverse range of mannequins featuring stretch marks and vitiligo

From refusing to Photoshop out natural marks of life such as stretch marks from promotional adverts to championing models of all shapes and sizes; Missguided has positioned itself as one of the leading fashion advocates for body positivity.

Continuing on from the #makeyourmark campaign, started in December 2017, the brand is still working to change body image attitudes within the fashion world. In their latest move they have introduced a range of mannequins not only representing diverse ethnic backgrounds but also celebrating skin features such as vitiligo, seldom seen within the industry.

The exclusive figures were created in-house with the help of make-up artists to detail each of the different, unique skin features and will be on show in their two flagship stores: Westfield Stratford City and Bluewater Shopping Centre in Kent.

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