The best stunts and campaigns in one place

Burger King gives their biggest fan his own restaurant in a feel-good Christmas stunt

Burger King France is really nice to its loyal customers, it seems! It has given an incredible Christmas gift to its biggest Facebook fan, Sullyvan, who has posted more than 600 comments on Burger King’s Facebook page. So, to thank him, the brand turned the nearest Burger King to Sullyvan’s home in Bordeaux into “his” restaurant. The building was wrapped with a massive bow and a gift card reading “For our best fan,...

Uber offers NHS staff free rides over Christmas

‘Tis the season to be jolly – but it’s also a very busy time of year for NHS and emergency services. and many have no time off over the festive season to spend with family and friends. Enter Uber, which is offering NHS staff free rides from the 24th – 26th December, and generating some very positive PR for itself in the process.   Staff just need to register their NHS email address via...

2017 in review – Top 20 PR campaigns and stunts of the Year

(If you’ve little interest in who runs this site and you just want wonderful campaign-y CONTENT from 2017, do skip this bit) Well, well, well. It’s been emotional, eh? Six years ago, I was putting the finishing touches to the site you see before you, readying it to open the digital doors in January 2012. I’d been in PR four years then – next year marks my tenth year doing… whatever the...

Grooming brand recruit bearded men for its beard-stroking pop-up

Now, you might know that PRexamples.com was started by Rich Leigh. He also started Radioactive PR. I work for Radioactive, and I’d like to say that we VERY rarely write up our own work for the site. It’s something Rich has always been wary of doing, as I know he never wanted it to look like he was using the site to promote the agency. That said, we’ve been doing a bit of work for male grooming client, Mo...

Santa swaps his sleigh for a plane with EasyJet’s in-flight grottos

Leading budget airline, EasyJet, has created inflight grottos on more than 100 of it’s flights to surprise passengers this Christmas. The campaign has consisted of ‘Captain Claus’ greeting people on flights, handing out gifts and meeting children. To launch the festive-themed flights and support the campaign, cabin crew rigged a plane and filmed the arrival of Santa appearing from the cockpit and surprising the...

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