The best stunts and campaigns in one place

@Harvesteruk gets the X-Factor treatment

Simon Cowell was pictured last night dining out with X Factor contestant Stevi Ritchie – in a Harvester restaurant. Simon had promised on Saturday night’s show he would accompany Stevi to dinner at the family restaurant, Harvester then tweeted Simon to let him know of their    latest deals (free sundae or starter in case you were wondering). After leaving the The Royal Harvester in Boston Manor London,...

Hidden camera PR stunt shows public lying to police to protect friends

To mark the UK debut on Universal Channel of US legal drama, How To Get Away With Murder, this hidden camera stunt tests how far people would go to help a close friend they believed to be in trouble after an apparent violent incident the night before. The stunt (a lower-budget, less polished version of Carlsberg’s ‘friendship test’ we wrote about last year) has had pick-up on the Mail, Metro and...

PADDY POWER OFFER ‘BALOTELLI SHIRT SWAP’ OUTSIDE ANFIELD

Betting firm ‘bad boys’ Paddy Power were quick to react to Liverpool ‘bad boy’ Mario Balotelli’s mid-week Champions League antics. After a dismal first half performance on Wednesday, the £16m Liverpool striker was caught swapping shirts in the tunnel at half time, with Real Madrid’s Pepe. ‘Super Mario’ took a hammering for his actions from all sides, including media, pundits and fans, so congratulations to Paddy...

Statue of Liberty to be ‘dressed’ in a bow tie in this Hallowe’en PR stunt

The Statue of Liberty is getting dressed up for Hallowe’en – well, sort of. To promote the launch of menswear brand Nick Graham, a new neckwear and dress shirt line created and named after the founder of underwear brand Joe Boxer, Graham will be hovering 60-foot, 35-pound bow ties by helicopter on Halloween morning. Here’s a pretty shonky mock-up for you: Now, the stunt has had plenty of coverage...

Fabulous at 40 for gorilla at @zsllondonzoo

To celebrate Zaire the gorilla’s 40th birthday, London Zoo commissioned Great British Bake Off runner up Richard Burr to make her a cake. The pink cake (Zaire’s favourite colour) included sugar-free jelly, apples, carrots and walnuts, which Zaire wolfed down. I thought this was a nice bit of personal PR for Richard now the GBBO hype has died down as well as an educational story for London Zoo. I, for...

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