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Mr. Kipling unveil ‘edible billboard’ ad as part of new marketing campaign

As part of its new ‘Life is better with cake’ marketing push (noted here on Marketing Week), cake brand Mr. Kipling has unveiled an edible billboard at Westfield, London this morning:

mr kipling edible billboard

According to this tweet, the brand will be giving cakes away from 11am.

Mr Kipling cake ad

 

Top image via BBC PR Samuel Buckett. Bottom image via Julie Gibson.

This isn’t the first time Mr. Kipling has given Londoners free cake as part of its outdoor advertising – in 2012 I wrote here about their ‘cake dispensing bus ads’.

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