Huawei Superpowers Symposium

By Lucy Werner on Monday, July 8, 2013

This Wednesday, Real Life Superheroes (RLSHs) from across the world will mark the launch of Huawei’s superfast, ‘superhuman’, Ascend P2 in a one-day curated event on Bethnal Green Road…

Created by the W Communications team (my office) the day’s programme will celebrate the Real Life Superhero movement in a series of curated events focussing on what it’s really like to be a superhero.

It’s an example of how you can take a brand concept and create a day of unique, engaging, immersive experiences that tap into the current news agenda of Brits embarking on vigilanteism in a bid to keep peace in their community.

In addition to some of the planned talks, the space will also be kitted out with everything an aspiring superhuman needs. What is this you ask? Well – custom made superhero suits, turbo super food juices by Morgaine Gaye and crime fighting merchandise from the Brooklyn Superhero Supply Co.

The whole day is free and you can book your space by emailing [email protected]